The link above points to the full report of a project on social media adoption commissioned by TFPL Ltd in 2008:
Hall, H., Golzari, S., Blaswick, B., & Goody, M. (2008). Opportunity and risk in social computing environments. London: TFPL Ltd.
The findings of the project were also disseminated in a presentation at the SLA Eastern Canada Members’ Day, McGill University, Montreal, Canada on 29 April 2009, and a keynote paper delivered at Innovation in e-information, Manchester 16-17 June 2009. They were also used as the basis of a webinar delivered to the Knowledge Innovation Network (KIN).